The main goal of this formal report is to share primary research data produced through the survey you designed and conducted. The report asks you to describe the survey, to analyze the results, and to make recommendations for further action in response to the results. This paper also asks you to incorporate 2-5 data visualizations (bar graphs, line graphs, pie charts, tables, etc.) that substantially contribute to the presentation of your survey results. Your report should include the following:
- The various components that make up a formal report alongside the main content of the report itself. For our purposes, these include a title page, a table of contents, a list of figures, an executive summary, a list of references (if your report draws on outside sources), and appendices as needed (you should at least include the survey itself as an appendix).
- An introduction that describes the purpose of the survey, the problem or question you hoped to address through the survey, the design of the survey (how did you decide what questions to ask, what answer choices to give, etc.?), and how you generated responses to the survey.
- An analysis section that describes what you learned from the survey responses. This section should include your data visualizations and further thoughts on the insights you gained into the particular problem or question your survey addressed. Ideally, your visualizations should speak for themselves, but it would help to refer to them in your written analysis and to further explain what they demonstrate. To extend your analysis, calculate the mean, median, and mode of your results overall and for different subgroups of respondents. If these results yield relevant data, include them in your analysis section and explain how they contribute to our understanding of the situation.
- A separate analysis section that addresses the survey itself and its effectiveness. Did the results allow you to effectively address the problem or question you set out to address? What questions and results were most helpful and effective for your purposes? Least effective? What could you change about the survey or how you conducted it to better address the problem or question you had in mind?
- A conclusion that recommends a particular course of action based on your survey results and your analysis of them. Do you think anything about the situation needs to change based on your results? Is there a particular course of action that would help us address this problem or question further? What initiatives could we put into place to change the situation or to take advantage of it? What resources would be needed to carry out this course of action? Alternately, if your results don’t suggest a particular course of action, what would you suggest in terms of possibilities for further research? Can you imagine another survey or a different approach to assessing the situation that would yield more helpful results? What would that look like?